Key Stats About Email Marketing

Unbeatable ROI: Email marketing delivers an astounding return on investment (ROI) of $36 to $42 for every $1 spent, making it one of the most cost-effective marketing strategies. 

Higher Conversion Rates: Emails are 40 times more effective at acquiring new customers than Facebook and Twitter combined, driving more significant sales and conversions. 

Increased Customer Spend: Customers who buy products through email promotions spend 138% more than those who don't receive email offer. 

Impressive Open Rates: Welcome emails boast an impressive open rate of 82%, making them the most effective type of marketing email for capturing attention and driving engagement.​ 

Optimal Frequency: Sending 9-16 emails per month can yield the highest ROI, with a remarkable return of 46:1. Finding the right balance is key to maintaining customer interest and maximizing returns.​ 

High Customer Preference: A whopping 77% of customers prefer to receive permission-based marketing messages via email, ensuring higher engagement and satisfaction.

Enhanced Engagement: Personalized emails are six times more likely to drive conversions compared to non-personalized emails. Tailoring your messages to your audience can significantly boost your campaign's success. 

Growing Industry: The global value of email marketing is projected to reach $17.9 billion by 2027, highlighting the ongoing growth and importance of this marketing channel.